To succeed, law firms need to attract new clients, and the only reliable way to ensure a steady stream of new, interested parties is through marketing and advertising. Unfortunately, most law firms struggle with marketing. They don’t know which strategies to use, they aren’t sure if their strategies are working, or they end up spending lots of money with no real measurable return. So why is it that so many law firms struggle with marketing, and what can they do to succeed? Lack of Expertise First, law firms tend to have limited marketing expertise. Their leadership and staff members have a background in law and/or business, and may be exceptional…